Privacy Policy

1. Scope of this policy

This policy applies to personal information handled through our website, enquiries, customer relationships and services. It is intended to describe our general privacy practices. A particular service, campaign, contract or customer implementation may be subject to additional terms or notices.

2. Information we may collect

Depending on how you interact with us, we may collect information that you provide directly, information generated through your use of our services, and limited technical information from your device or browser.

• Identity and contact details: name, business name, job title, email address, phone number and similar contact information.
• Business and service information: requirements, enquiries, project details, support requests, CRM records and communications with us.
• Calling and messaging information: where relevant to a service, call metadata, recordings or transcripts, message content, delivery information and consent or preference records.
• Marketing information: campaign interactions, lead information, advertising or attribution data and communication preferences.
• Technical information: IP address, browser/device information, pages viewed, referring pages, timestamps and cookie or analytics identifiers.
• Other information: information you choose to submit to us or that is reasonably necessary to provide a requested service.

3. How we may use information

We may use personal information to respond to enquiries; provide, configure and support our services; manage customer relationships; operate CRM and automation workflows; communicate service information; improve performance and user experience; prevent misuse or security incidents; maintain records; and comply with applicable contractual or legal obligations.

Where required, we seek appropriate permission or rely on another lawful basis available for the relevant processing. We aim to use information only for purposes that are reasonably connected with why it was collected.

4. AI, voice calling & automation

Some of our services use artificial intelligence and automated workflows, including AI voice calling, content or graphics creation, customer-experience automation and business process automation. Depending on the service configuration, information submitted to these systems may be processed to generate responses, complete workflows, classify or route requests, create content, or provide analytics.

Customers using our services are responsible for ensuring that their own collection and use of personal information, contact lists, recordings, prompts and campaign data is lawful and appropriately disclosed to the people concerned. We recommend avoiding unnecessary sensitive or confidential information in AI inputs unless the service and contractual arrangement are specifically designed for it.

5. Marketing, calls & messages

We may contact existing or prospective business customers about our services where permitted. Communications may include email, phone, WhatsApp, RCS or other business messaging channels. You may ask us to stop non-essential promotional communications using the unsubscribe mechanism provided, by replying to the message where appropriate, or by contacting us using the details below.

Transactional, security, billing or service-related communications may still be sent when necessary to provide a service or administer an active relationship.

6. When information may be shared

We do not describe personal information as being sold as part of our ordinary service model. We may share information with service providers and technology partners that help us host, communicate, automate, analyse, secure or deliver our services; with professional advisers where necessary; with a customer on whose behalf information is processed; or with authorities when disclosure is required by applicable law or a valid legal process.

Third-party platforms used in a project may have their own privacy terms. Their handling of information is governed by their respective policies and the configuration selected for the service.

7. Cookies, analytics & similar technologies

Our website may use essential cookies and similar technologies for functionality, security and performance. We may also use analytics or advertising technologies to understand website usage and measure campaigns. Where a consent mechanism is required for a particular technology, visitors should be given an appropriate choice before non-essential technologies are activated.

8. Data retention & security

We aim to retain personal information only for as long as reasonably needed for the purpose for which it was collected, including service delivery, support, contractual administration, dispute resolution, security, accounting and legal requirements. Retention periods can vary by data type and service.

We use reasonable administrative, technical and organisational safeguards designed to protect information against unauthorised access, loss, misuse or alteration. No internet transmission or storage system can be guaranteed to be completely secure.

9. Your privacy choices & requests

Subject to applicable law and the context in which we hold your information, you may contact us to ask about your personal information, request correction or updating, request deletion where appropriate, withdraw a consent you previously provided, or raise a concern about our handling of your information.

To protect privacy and security, we may need to verify a request before acting on it. Some information may need to be retained where required for legal, security, contractual or legitimate record-keeping purposes.

10. Children’s privacy

Our business services are intended for organisations and adult business users, not for children. We do not knowingly design our website or general business services to solicit personal information directly from children. If a customer intends to use a service in a context involving children, appropriate safeguards, permissions and service-specific terms should be established before processing begins.

11. Changes to this policy

We may update this Privacy Policy to reflect changes to our services, technologies, business practices or legal requirements. The effective date at the top of this page indicates the current version. Material changes may also be communicated through the website or other appropriate channels.