Google RCS Bulk Messaging

Turn ordinary messages into rich, branded customer experiences.

Reach customers with interactive RCS messages that can include rich media, branded content, cards and action buttons — helping campaigns feel more like an app experience than a plain text message.

Built for high-volume customer communication and engagement campaigns across India.

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Beyond plain SMS

Make business messages more visual, interactive and action-focused.

Use richer message formats to present offers, information and calls to action in one customer conversation.

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Rich Media

Show visual content instead of relying only on plain text communication.

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Action Buttons

Guide customers toward booking, visiting a page, calling or taking the next step.

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Branded Experience

Create a more professional communication experience around your business identity.

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Bulk Campaigns

Use RCS for high-volume customer communication, promotional and engagement campaigns.

Interactive campaign flow

Campaign sent → customer interacts → response captured.

A simple flow designed to move customers from message viewing to meaningful action.

1
Stage 01

RCS Campaign Sent

Deliver a branded campaign message with visuals, information and clear action options.

2
Stage 02

Customer Interacts

The customer explores the rich message and taps the relevant action or response option.

3
Stage 03

Lead / Response Captured

Use the interaction as a trigger for your sales, support or follow-up workflow.

Campaign capabilities

One messaging channel, multiple ways to engage customers.

RCS is useful for businesses that want communication to feel more visual and interactive while still reaching customers through their messaging experience.

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Image-led promotions

Show products, services, offers or campaign creatives directly inside a rich message.

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Rich cards

Present structured information in a more polished, visual format than a standard text message.

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Clickable actions

Drive customers to inquiry forms, booking pages, calls, websites or selected actions.

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Automation-ready campaigns

Connect message interactions with your broader CRM, follow-up and marketing workflows where supported.

Industry use cases

Useful wherever customers need information and a clear next action.

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Real Estate

Present projects, offers and inquiry actions through richer customer messaging.

  • Project launch campaigns
  • Property images and highlights
  • Site-visit booking actions
  • Lead follow-up campaigns
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Education

Promote admissions, programs, events and counseling opportunities with interactive messages.

  • Admission campaigns
  • Course promotion
  • Counselling booking actions
  • Event and webinar communication
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Retail & Services

Use visual messaging for offers, launches, reminders and repeat-customer engagement.

  • Promotional offers
  • Product announcements
  • Service reminders
  • Customer re-engagement
Rich business messaging

Ready to make your bulk messaging more interactive?

Plan a Google RCS campaign with branded content, visual messages and clear customer actions tailored to your business goals.

Discuss Your RCS Campaign →